PACKAGING GUIDES
Hot-Foil Patterns on Gift Boxes: Plan the Decorative Artwork
A decorative hot-foil pattern works best as part of the complete box artwork. Choose the main motif, review its relationship to the printed design, and approve the effect on the proposed surface.
Give the motif a clear role
Decide whether the foil is the primary brand mark, a border or a supporting pattern. Compare its size with the assembled front panel. The red gift box example places a small decorative motif within a larger, otherwise quiet surface.
Separate the finishing artwork
Keep the intended foil areas identifiable in the artwork brief. Review their relationship to lettering, folds and other decoration with the production team. Confirm the proposed finishing method and usable detail with a sample rather than assuming a universal line-width rule.
Compare the effect on the complete box
Look at the finished panel under different viewing angles and alongside any surrounding print. Check that the decorative emphasis is consistent with the design brief. Record the chosen finish reference and the artwork version together before approving the production sample.
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