PACKAGING GUIDES
Corporate Gift Box Design: Coordinate the Brand and Recipient Message
Corporate gifting design should connect the company identity with the message to the recipient. Plan the box artwork, contents and any personal message together, then review their balance on the complete gift set.
Define the gifting context
State the occasion and the intended recipient group. Identify the brand assets that must be used and the message that should accompany the gift. Keep these requirements in the brief so that decoration serves a defined communication purpose.
Coordinate the brand and message areas
Decide what belongs on the outer box and what can appear on an enclosed card. Review the visibility of both with the contents in place. A restrained outer design can leave space for a more specific recipient message inside.
Review the complete presentation
Place the gifts, card and any wrapping into the assembled sample. Check the opening order and the readability of the message. Confirm artwork variants and packing instructions before approving the production version.
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