PACKAGING GUIDES
Gift Packaging Usability: Review the Recipient’s Opening Experience
Review gift packaging by walking through the recipient’s opening experience. Check how the opening is identified, how the contents are reached and what happens to the removable parts after the package is opened.
Make the opening understandable
Show the sample to someone using it without a demonstration and observe how they find the opening. Discuss any unclear grip, pull or closure. Keep the evaluation focused on the proposed design rather than assuming that decoration communicates the opening method.
Check access to the contents
Load the sample with the complete set and try removing every item. Review reach, grip space and the order in which inner parts are lifted away. Consider the intended users when discussing the design and any requirements that need further evaluation.
Review what remains after opening
Check how cards, wrapping, trays and closures are handled after the contents are taken out. Record the arrangement that gives the intended presentation and access. Keep the usability observations with the final sample and packing specification.
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