PACKAGING GUIDES
Kraft Packaging: Compare the Appearance and the Actual Construction
Assess kraft packaging as a complete construction rather than a color or material label. Compare the proposed appearance, product fit and written material specification before deciding whether it suits your application.
Identify the proposed material
Ask for the paper or board specification and any added layers, coatings or components. The brown packaging example shows a visual direction. Confirm the actual composition instead of inferring recyclability, water resistance or strength from its appearance.
Review artwork and product fit
Compare printed artwork with the proposed background and assembled panels. Check the package with the intended contents and any support. If the pack includes a window or closure component, include that part in both the specification and the sample review.
Match claims to the complete pack
Define any performance requirement using the intended use and an agreed evaluation. Check environmental wording against the composition and destination requirements. Keep the approved sample and material documentation aligned if the design changes.
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