PACKAGING GUIDES
Toy Packaging Design: Show the Toy and Plan the Packed Contents
Toy packaging design should explain the product while accommodating the complete packed toy. List the toy, loose parts and printed information, then coordinate the outer artwork with the opening and removal arrangement.
Account for the complete toy
Include the toy in its packed state, detachable parts, accessories and instructions in the contents list. Measure and weigh the complete arrangement. Identify parts that need separate spaces and those that travel within an inner retail package.
Coordinate graphics and product information
Review the illustrated panels with the product identity and any required information supplied for the intended market. Keep the claims and images consistent with the actual toy. The illustrated toy mailer examples provide references for outer graphic treatments and opening features.
Review the loading and opening method
Try packing the toy and removing the components from the fitted sample. Keep any handling or product-specific safety requirement in the agreed brief. Approve the contents layout and artwork without assigning a compliance or protection rating from appearance alone.
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