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What Is Packaging Design For Packaging Box Manufacturers?

Mar 22,2022 Source: HC Packaging Views:

There is no doubt that packaging design plays a big role in the ever-changing world of commodities. For packaging box manufacturers, packaging design is a special existence that can be interpreted differently from every angle.


Definition of packaging design

 Packaging box

1. Packaging design is a design that responds to customer requirements.


A new design is often born for a variety of reasons, one is for the launch of new products, but in most cases it is because of product packaging updates iterations, and for product packaging transformation, regardless of the design motive, a full understanding of customer needs is essential. For example, the new product launch, where is the target market; product updates, what are the desirable features of the original packaging design; what are the strengths and weaknesses of the current design, in short, the better the understanding of the customer situation in advance, the better the final design effect, for packaging gift box manufacturers can provide relevant suggestions as a reference.


2. Packaging design is an intuitive design.


This does not mean that it must be fancy or plain, but it must be clear and concise so that the customer has a basic understanding of its use.


3. Packaging design is the design of competition.


Modern commodity packaging design competition with each other is to occupy more shopping malls and supermarkets, to get more customers as the goal. Successful packaging design requires full and comprehensive research. Packaging box manufacturers suggest that before planning packaging design, enterprises should not only study competitors' products, but also study products' display and sales methods, which include products' marketing methods, environmental lighting conditions, products' storage, transportation and security, etc. As the saying goes, if you know yourself and your enemy, you can never lose a hundred battles. The more you go, the farther you go.


We are a professional packaging box manufacturer, and have been committed to providing customers with quality products, if you are interested in this, please contact HC Packaging Co.