The buying public wants environmentally-friendly packaging.
This has been true for quite some time. But, the environmental need has become even more urgent in 2021.
As Dave Ford explains for Scientific American:
Combine the breakdown of the recycling infrastructure in the West and in the developing world with the COVID-19-related explosion of single-use plastic, and you have a plastic tsunami gaining strength in our oceans.
This is a good packaging trend because consumers are aware of this urgency and packaging designers are eager to implement sustainable packaging design. A 2020 study by Trivium reports that 74% of consumers are willing to pay more for sustainable packaging.
Smart businesses will invest in sustainable packaging in 2021.