BUYING TRENDS · DESIGN GUIDE
Deep Embossing and Debossing: Define the Raised or Recessed Motif
An embossing or debossing brief should make the intended raised or recessed appearance clear. Mark the motif, identify the proposed surface and review the achievable detail on the actual sample.
Describe the intended profile
Identify the parts of the motif that should appear raised or recessed. Keep this request distinct from ink, foil or other decoration. The light-colored pack examples show contrasting artwork directions, with the actual relief confirmed through the proposed sample.
Review detail on the selected surface
Discuss the motif size and fine details with the production team using the proposed substrate. Check the resulting profile and adjacent artwork. Avoid transferring a depth or setting from another material without evaluation.
Approve the assembled result
Review the motif on the complete panel, including its relationship to folds and opening areas. Record the sample reference and design version. Confirm any additional decoration and handling requirements for the chosen construction.
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