PACKAGING GUIDES
Understanding Relief Hot Foil: Coordinate the Raised Form and Decoration
Relief hot-foil decoration brings the surface effect and the raised design into the same visual proposal. Review both parts of the motif on a finished sample and confirm the production method for the chosen substrate.
Distinguish appearance from the production method
A metallic or colored appearance and a raised form are separate aspects of the desired result. Mark both in the design discussion. Confirm whether the proposed method combines hot stamping and embossing, and how the desired form is produced for the specified materials and tools.
Coordinate the motif and surrounding print
Review the boundaries of the decorated area, its intended relief and the adjacent artwork. Consider the assembled panel and its folds rather than looking only at a flat close-up. Confirm fine detail with the production sample instead of copying a universal setting from another job.
Review the finished result
Compare the proposed surface and relief at normal viewing distance and by touch where appropriate. Record the accepted motif and sample reference together. Keep any required durability evaluation specific to the actual construction and intended handling.
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