PACKAGING GUIDES

Gift Box Typography: Keep Product Information Readable on the Assembled Pack

March 30, 2022

Gift box typography should establish a clear reading order on the assembled package. Separate the primary brand message from supporting product information, then check the smallest text at actual size.

White gift-box artwork with a central label and supporting decorative detail

Define the text hierarchy

Identify the brand name, product name and supporting details that must appear. Assign each a clear role instead of making every line equally prominent. Keep required information supplied for the project separate from optional decorative wording.

Check the real panel layout

Review front, side and opening panels on the assembled mock-up. Keep essential text clear of folds, seams and closure areas. Compare spacing and contrast against the background so that the lettering remains distinguishable.

Read and approve the final files

Read the text at normal viewing size and verify spelling, numbers and language versions. Compare the printed mock-up with the final artwork file. Record the accepted version so that later content edits do not bypass the layout review.