PACKAGING GUIDES
Gift Box Artwork Composition: Balance the Main Graphic and Supporting Detail
Artwork composition establishes how the main graphic, supporting details and empty space work together. Review the complete arrangement across the visible box panels instead of approving decorative elements one at a time.
Choose the main graphic
Identify the element that should be noticed first: a product image, emblem or decorative pattern. Compare its scale with the assembled box face. Leave enough separation for supporting information to remain recognizable as a different part of the composition.
Compare dense and quiet areas
Review how patterns, blocks of color and open areas are distributed. Check the relationship between the front, side panels and opening face. The illustrated product carton uses contrasting graphic blocks as part of a complete composition.
Review the package at actual size
Place a printed mock-up beside the intended contents and look at it at normal viewing distance. Check whether the design still communicates its priority without enlarging it on screen. Keep the final composition aligned with the approved panel dimensions.
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