BUYING TRENDS · DESIGN GUIDE
Relief Hot Foil: Brief the Decorative Motif and the Tactile Sample
A relief hot-foil buying brief should state the decorative motif and the raised form you want to feel. Review the proposed substrate, surrounding print and finished tactile sample as one combination.
Choose the motif and its position
Identify the mark or pattern that carries the decorative emphasis and the panel it appears on. The patterned gift-packaging examples show design directions, with the exact relief and finishing method confirmed on the proposed sample.
Compare the tactile result
Review the completed motif by sight and touch alongside the surrounding artwork. Check whether its scale and location support the intended presentation. Confirm practical detail with the production team rather than assuming a universal relief depth.
Approve the finishing proposal
Record the accepted substrate, decorative artwork and sample reference together. Include any project-specific handling requirement in the discussion. Check the assembled panel after changes to the material or design.
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