Prepare a clear colour and artwork brief for packaging.

A packaging colour brief should explain the intended palette, identify the references and show where each choice belongs in the artwork. Prepare that information with the current layout and a clear file version. This helps the supplier distinguish a design direction from the requirements that need review for the order.

1. Define the palette roles

Identify the main brand colour, supporting colours and background areas. Mark where each will appear, such as the logo, product name, main panel or inside surface. Describe the intended hierarchy rather than relying on colour names alone.

For a product range, show which parts remain consistent and which distinguish the variants. Keep product names and other identifying information clear alongside the proposed palette.

List any existing brand requirements that must remain fixed and identify the choices still open for discussion. A design preference does not by itself establish a particular consumer response or sales result.

2. Name the colour references

Supply the relevant brand guidelines and identify the colour references to be reviewed. Give physical samples or digital files a name and version so that the supplier can confirm which reference is being discussed.

If a named ink or another specific colour requirement is requested, state it in the brief and ask the supplier to confirm how it will be interpreted for the proposed specification.

Label inspiration images as design direction and keep them separate from the reference intended for approval. Resolve conflicting references before treating the brief as ready.

3. Use the correct artwork layout

Confirm the drawing or dieline version before placing the artwork. Check the intended panel positions, opening direction and orientation of the graphics with the supplier.

Mark important text, logos, codes and proposed finishing areas on the layout. Ask the supplier to identify any layout requirements that apply; do not copy technical allowances from an unrelated box.

State which proposed materials and finishes the artwork brief assumes. Keep unresolved choices visible in the written brief so they can be reviewed with the design.

4. Prepare the supplier handover

Include the box dimensions, planned quantity by artwork version, proposed material and finish, file status and intended delivery requirements. Identify the person who will approve the artwork.

Use the custom box quotation brief for the wider product, packing and commercial scope. This colour brief supplies the artwork details within that specification.

Send the open questions with the files and ask the supplier to return any requested changes against the same version. Keep visual changes separate from changes to dimensions, structure or order quantity.

For the wider connection between brand identity, structural decisions and receiving checks, use the packaging brand brief and delivery checks.

5. Control artwork versions and approvals

Give every artwork file an identifiable version and link it to the correct product variant or order reference. State which file replaces an earlier version.

Collect requested changes in one review list and confirm who can approve the final file. Keep the accepted version available to both the buyer and supplier.

Artwork-file approval and sample colour approval should have clear, agreed purposes. Use the print colour reference and sample checklist when agreeing the comparison and acceptance conditions.

If a file, material or finish changes after review, ask whether the change affects the sample approval, quotation or schedule before proceeding.

To discuss packaging artwork, send a packaging enquiry with the intended quantity, palette requirements, file status and layout reference. Include any open material or finishing choices so that the next review can address them.