Agree colour references and samples for packaging print.

Before reviewing packaging print, agree which colour reference applies, what the sample is intended to demonstrate and how the result will be assessed. Keep those decisions with the artwork version and order specification. Ask packaging box providers to confirm the proposed approval steps for the particular order. If the palette and files are still being prepared, start with the colour and artwork brief.

A packaging print colour approval checklist

1. Identify the colour reference. Give each reference a clear name or identifier. State whether it is a supplied file, a named colour reference or a physical sample, and explain what it is intended to approve. Separate design inspiration from the reference selected for approval. If more than one reference is supplied, agree which takes priority when they differ.

2. Define what the sample demonstrates. Ask which materials, printing and finishing conditions the proposed sample represents. Record any differences that still need review before production. A sample intended to check fit or layout should not be treated as approval of every printed or finished feature. Keep open colour questions in the review notes rather than assuming they have been resolved.

3. Agree the comparison conditions. Record how the reference and sample will be compared, including the agreed viewing setup, background and areas to inspect. If measurements form part of the specification, agree the method and acceptance criteria with the supplier before using them to approve the order. Avoid choosing an acceptance limit from an unrelated project or relying on an unlabelled photograph as the complete approval instruction.

4. Keep the approved version identifiable. Record the order reference, artwork version, sample identifier, approval date and any agreed exceptions. Ask whether a later change to the artwork, material or finish needs another review. Keep the colour decision with the wider sample-to-production approval checklist so that the supplier and buyer can distinguish approved items from open decisions.

For a print-colour discussion, provide the packaging quantity, proposed material and finish, artwork status and the reference or sample you want to use. Add these requirements to the custom box quotation brief, or send a packaging enquiry with the points that still need confirmation.